Marketing & Displays
RETAIL & ONLINE
Marketing & Displays
RETAIL & ONLINE
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RETAIL & ONLINE
DESIGN SUPERVISOR / ART DIRECTOR - TOYS & G.P.A.N., DISNEY CONSUMER PRODUCTS (2009 - 2012)
Work with internal teams on promotional signage and new package development to support business category needs. Art Direct overarching package design-systems, lifestyle photography, in-store advertising, and online campaigns.
Project Manage relationships and timelines to develop strategic creative programs by partnering with internal lines of business including Retail, Sales and Marketing Franchise Teams, Global Creative, and Disney Consumer Products.
Featuring Campaign Marketing for:
Cinderella Anniversary
(Retail Display with Sports Product Partners)
Toys-R-Us "Wheels Month”
(Online Animated Banners)
Walmart Halloween Month
Disney Princess Roleplay Boutique
"Healthy Living" Campaign
Art Direct all Lifestyle Photography in Studio (Models & Product).
Project Manage external design teams and provide detailed direction on multi-property branding, copy, and product features.
Lead and supervise design on retail displays to enhance the Disney experience in aisle.
Art Direct outside agencies and work with internal creative teams (franchise) to develop a strategic roll-out with product partners.
Art Direct outside agencies and work with internal creative teams (channel) to develop a
a "Healthy Living" campaign with all Sports segment partners on packaging.
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